Adobe Real-Time CDP Business Practitioner Professional (AD0-E614) Certification Sample Questions

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Adobe AD0-E614 Sample Questions:

01. A retail bank's data steward is labelling a customer dataset. One field group stores each customer's full legal name together with their email address.
Which label applies to those fields?
a) I2, because the data identifies a person only in combination with other data.
b) S1, because personal contact details are treated as sensitive location data.
c) C3, because such data cannot be combined with directly identifiable information.
d) I1, because the fields identify a specific individual on their own.
 
02. A hotel group ingests a prospect list bought from an external data provider, plus an enrichment file in which the same provider appends attributes to already-known guests.
Which label group categorises this externally obtained data?
a) The Contract group, since data obtained from outside the organisation is always contractual.
b) The Partner Ecosystem group, whose Third-Party and Third-Party-Enrichment labels cover it.
c) The Sensitive group, since data about people the organisation does not yet know is sensitive.
d) The Identity group, since purchased prospect records always carry identifying attributes.
 
03. An automotive brand wants profile data delivered continuously to an HTTP API endpoint operated by its dealer platform, rather than as scheduled files.
What determines whether the brand can configure this profile export?
a) Any Real-Time CDP package supports streaming profile export to an HTTP endpoint.
b) Streaming profile export becomes available once a merge policy is active on edge.
c) Advanced enterprise streaming destinations require Real-Time CDP Ultimate.
d) Profile export supports file-based delivery only, whatever the package.
 
04. A pharmaceutical company is onboarding health-care-professional contact records into Real-Time CDP. The business requirement is that each profile carry the contact's preferred communication channel so that audiences can be built on that attribute.
What should the practitioner do first when extending the XDM Individual Profile schema for this requirement?
a) Check whether a standard field group for the class already supplies the attribute.
b) Create a custom field group for the attribute right away and map the incoming data to it.
c) Define a new XDM class containing the attribute and base a new schema on that class.
d) Add the attribute to the dataset directly, leaving the underlying schema unchanged.
 
05. A bank builds and tests its audiences in a development sandbox. The team now wants the same audiences available for production campaigns.
What is true of the audiences the team built in the development sandbox?
a) They appear in production automatically once they are mapped to a production destination.
b) They are visible in every sandbox because audiences are organisation-level objects.
c) They exist only in the sandbox where they were created, and not in production.
d) They are shared across sandboxes, but each sandbox evaluates its own qualified profiles.
 
06. A telecommunications provider activated a device-upgrade-eligible audience to a social advertising destination. Legal now asks the provider to stop sending that audience to the platform. The same audience is still used for on-site personalization and appears in internal reporting.
What is the result of removing the audience from that destination's activation?
a) Exports to that destination stop; the audience remains usable elsewhere.
b) Profiles stop qualifying for the audience until it is activated somewhere again.
c) The audience is deleted, so its other activations stop as well.
d) Members already delivered continue to receive updates at that destination.
 
07. A practitioner joining an insurance carrier inherits a workspace containing dozens of datasets with unfamiliar names. Before using any of them in a segment definition, they must establish what each dataset holds and which source it came from.
Which approach uses the correct Adobe Experience Platform component for that?
a) Inspect the identity graph maintained by Identity Service for each dataset.
b) Inspect the evaluation results produced by Segmentation Service.
c) Inspect the merge policy that governs precedence across the datasets.
d) Inspect the dataset metadata and lineage recorded by Catalog Service.
 
08. A cruise line is preparing to activate audiences from Real-Time CDP. Its analyst is told that exportable audiences are typed, and that the type determines which destinations can receive them.
Which are the three exportable audience types?
a) Person, lookalike, and suppression audiences.
b) People, account, and prospect audiences.
c) People, household, and device audiences.
d) Customer, anonymous, and partner audiences.
 
09. An airline activates a frequent-flyer win-back audience to a file-based destination each week. This week's file contains far fewer rows than last week's. The campaign brief, the destination configuration, and the activation schedule are all unchanged.
Which check most directly establishes whether the audience's own definition caused the drop?
a) Compare the estimate shown while authoring the definition with last week's exported row count.
b) Check the destination's activation status for failed flows during the same period.
c) Review the audience's change history for a recent edit to its segment definition.
d) Re-evaluate the audience with a different merge policy and see whether the count recovers.
 
10. Three teams at a bank each built audiences for the same mortgage campaign using their own naming conventions, and some of the campaign's audiences were imported from an agency.
The team now needs to retrieve every audience belonging to the campaign, but the existing names cannot be changed because external reports reference them.
Which approach meets this requirement?
a) Rename each audience with a common campaign prefix so they sort together.
b) Add the campaign name to each segment definition so it shows in the list.
c) Activate every campaign audience to a single destination so they are all listed there.
d) Apply one shared tag to every audience in the campaign, leaving names as they are.

Answers:

Question: 01
Answer: d
Question: 02
Answer: b
Question: 03
Answer: c
Question: 04
Answer: a
Question: 05
Answer: c
Question: 06
Answer: a
Question: 07
Answer: d
Question: 08
Answer: b
Question: 09
Answer: c
Question: 10
Answer: d

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