01. Four regional marketing teams at a fashion retailer have accumulated several hundred audiences in one shared estate. Nobody can tell which region owns which audience, and teams have begun rebuilding audiences that already exist. How should the practitioner use audience folders to address this?
a) Create a folder for each destination so that activations inherit its schedule and mapping.
b) Group audiences into folders by region so each team can find and maintain its own.
c) Move an audience into a folder to exclude its profiles from other regions.
d) Use folders to change which merge policy evaluates each region's audiences.
02. Which Adobe Experience Platform component maintains the identity graph that links the identifiers belonging to the same person?
a) Catalog Service
b) Privacy Service
c) Segmentation Service
d) Identity Service
03. An online education platform activates the same trial-learner audience to two destinations: a scheduled file-based profile export to cloud storage, and an always-on streaming audience export to a social advertising destination. A newly trained practitioner asks what to expect when verifying delivery.
Which two expectations are correct?
(Choose two.)
a) The streaming destination sends membership changes as they occur, with no schedule to wait for.
b) Verification for both destinations relies on the same export file, since both write to cloud storage.
c) The file destination delivers only when its schedule runs, so nothing arrives between runs.
d) The file destination writes a separate file each time a single profile qualifies for the audience.
e) The streaming destination must be re-activated each day before it will send any membership changes.
04. Which Adobe Experience Platform component evaluates segment definitions in order to produce audiences?
a) Real-Time Customer Profile
b) Segmentation Service
c) Experience Edge
d) Catalog Service
05. A B2B software company builds an audience intended to capture engaged trial users at accounts above a stated employee count. The resulting audience is far larger than the business expected. Reviewing how members qualify, the practitioner finds that nearly every member qualifies through a marketing opt-in attribute that is true for most of the database, while the trial-engagement and account-size conditions account for very few members.
What does this most likely indicate about the segment definition?
a) The definition is broader than intended: one permissive attribute is doing nearly all the qualifying.
b) The merge policy is excluding the datasets that hold the trial-engagement events.
c) The definition requires streaming evaluation, because batch evaluation cannot combine attributes with events.
d) The audience must be activated before each condition's contribution can be judged.
06. Three teams at a bank each built audiences for the same mortgage campaign using their own naming conventions, and some of the campaign's audiences were imported from an agency. The team now needs to retrieve every audience belonging to the campaign, but the existing names cannot be changed because external reports reference them.
Which approach meets this requirement?
a) Rename each audience with a common campaign prefix so they sort together.
b) Add the campaign name to each segment definition so it shows in the list.
c) Apply one shared tag to every audience in the campaign, leaving names as they are.
d) Activate every campaign audience to a single destination so they are all listed there.
07. At a property and casualty insurer, a compliance stakeholder raises two points about the annual premium amount held on the profile:
- A group of junior analysts who browse profiles should not be able to see the attribute.
- The attribute may still be used to build audiences activated to the insurer's email platform.
The stakeholder asks the practitioner to "just add a DULE label for that". How should the practitioner respond?
a) Field visibility per user group is attribute-based access control, not DULE.
b) Create a data usage policy that denies profile browsing to that group of analysts.
c) Apply an S1 label and exclude the field from the analysts' merge policy.
d) Apply an I1 label to the field so the analysts can no longer view it.
08. A freight and logistics company is inventorying the systems it will connect to Real-Time CDP and needs each one assigned to the right source connection category. Which two statements correctly match a system to its source connection category?
(Choose two.)
a) A relational data warehouse read on a schedule uses an Adobe applications source connection.
b) A CRM application holding contact records uses a cloud storage source.
c) Adobe Analytics data brought into Platform uses a database source connection.
d) Nightly .csv extracts in an object storage bucket use a cloud storage source.
e) A mobile app SDK sending events continuously uses a streaming source.
09. While a practitioner at a streaming media service was authoring a segment definition for lapsed viewers, the estimate shown for the definition was noticeably different from the qualified audience count reported after the audience was evaluated. A stakeholder asks whether the audience is broken.
What is the correct explanation?
a) The estimate omits profiles governed by other merge policies, so it always returns a smaller figure.
b) The two figures diverge because the definition switched from streaming to batch evaluation.
c) The estimate is sampled and directional; the qualified count is the evaluated result.
d) The estimate covers the whole organisation while the qualified count covers one sandbox.
10. A retail bank's data steward is labelling a customer dataset. One field group stores each customer's full legal name together with their email address. Which label applies to those fields?
a) I2, because the data identifies a person only in combination with other data.
b) S1, because personal contact details are treated as sensitive location data.
c) I1, because the fields identify a specific individual on their own.
d) C3, because such data cannot be combined with directly identifiable information.