Adobe Marketo Engage Business Practitioner Professional Exam Syllabus

Use this quick start guide to collect all the information about Adobe Marketo Engage Business Practitioner Professional (AD0-E561) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the AD0-E561 Adobe Marketo Engage Business Practitioner Professional exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual Adobe Marketo Engage Business Practitioner Professional certification exam.

The Adobe Marketo Engage Business Practitioner Professional certification is mainly targeted to those candidates who want to build their career in Marketo Engage domain. The Adobe Marketo Engage Business Practitioner Professional exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of Adobe Marketo Engage Business Practitioner Professional.

Adobe Marketo Engage Business Practitioner Professional Exam Summary:

Exam Name	Adobe Marketo Engage Business Practitioner Professional
Exam Code	AD0-E561
Exam Price	$125 (USD)
Duration	100 mins
Number of Questions	50
Passing Score	31 / 50
Books / Training	Adobe Marketo Engage Business Practitioner Professional Prep Guide
Schedule Exam	Adobe
Sample Questions	Adobe Marketo Engage Business Practitioner Professional Sample Questions
Practice Exam	Adobe AD0-E561 Certification Practice Exam

Adobe AD0-E561 Exam Syllabus Topics:

Topic	Details	Weights
Platform Administration	- Perform user and role management - Create and manage tags and channels - Utilize Audit trails - Perform global campaign management - Manage notifications - Token Management - Create a new field with correct data type	32%
Database Management/Review	Create target audiences via smart lists/filtering. Determine when and how to perform list Import/Exports. Setup segmentation. Utilize the system's smart lists to audit data hygiene. Manage lead records with single flow actions. Create and update list views.	24%
Campaign Execution	- Program Administration. - Asset Management. - Manage program membership. - Create and activate/schedule trigger/batch campaigns. - Associate SFDC campaigns with Marketo Programs. - Perform A/B testing.	36%
Basic Reporting	- Manage report subscriptions. - Build and analyze campaign performance.	8%

To ensure success in Adobe Marketo Engage Business Practitioner Professional certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for Adobe Marketo Engage Business Practitioner Professional (AD0-E561) exam.