Adobe Marketo Engage Business Practitioner Expert (AD0-E559) Certification Sample Questions

The purpose of this Sample Question Set is to provide you with information about the Adobe Marketo Engage Business Practitioner Expert exam. These sample questions will make you very familiar with both the type and the difficulty level of the questions on the AD0-E559 certification test. To get familiar with real exam environment, we suggest you try our Sample Adobe Marketo Engage Business Practitioner Expert Certification Practice Exam. This sample practice exam gives you the feeling of reality and is a clue to the questions asked in the actual Adobe Marketo Engage Business Practitioner Expert certification exam.

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Adobe AD0-E559 Sample Questions:

01. A medical-imaging software company runs a demo-request program. Each request writes the visitor's area of interest into a program member custom field, Demo Interest, with values such as "CT Workflow - Cardiology", "MRI Workflow - Cardiology" and "CT Workflow - Oncology". The cardiology sales team wants a smart list of every program member whose Demo Interest names cardiology, and new cardiology values are added only a few times a year.

How should the marketer build the filter on Demo Interest?

a) Use the person field Demo Interest with "contains Cardiology"

b) Use the program member field with "is" and list each full cardiology value, adding new values when they appear

c) Use the program member field with "contains Cardiology"

d) Use a Member of Program filter with a program status that marks cardiology requests

02. A business travel agency is reviewing an email program before approval. Its configuration is:

- Audience: a static list of 9,000 corporate travel managers

- A/B test: three subject-line versions

- Test sample size: 100%

- Winner criterion: opens, with the winner sent 24 hours after the test

The program owner expects the strongest subject line to reach most of the list. Which prediction about this configuration is accurate?

a) Each version reaches an equal third of the list, and the winning version is sent to no one

b) The winning version goes to no one, and the version listed first receives the largest share of the list

c) Each version reaches an equal third of the list, and the winning version is then sent again to the whole list

d) Only a sample of the list receives the test, and the rest gets the winner

03. A wealth-management firm's webhook posts a JSON body to its client-onboarding service whenever a prospect books a consultation. The payload template inserts the company-name token as a string value, and the service reads the company name only from the body. Calls succeed for most prospects, but every request for a company name containing an ampersand (&) arrives malformed and is rejected.

What should the team change on the webhook?

a) Set the Response Type to JSON so the service's reply is parsed as JSON

b) Wrap the company-name token in double quotes inside the JSON template

c) Send the company name in a custom header instead of the JSON body

d) Set Request Token Encoding to JSON so the body stays valid

04. A regional credit union runs a homebuyer seminar with an event cap of 40, and the program's Registration Full page is now showing. Five registrants call to cancel. Staff changed their program status to No Show, but the event still reports as full and new visitors still see the Registration Full page.

What should staff do to release those five seats?

a) Approve a second Registration Full page in the program so the cap is recalculated

b) Add a Canceled status to the channel and move the five people to it

c) Change their status to Not in Program so their seats are released

d) Remove the five people from the static list that the invitation campaign used

05. A fintech payments platform uses one Marketo form in two places: embedded on the pricing page of its own website and placed on a Marketo landing page for a partner campaign. A marketer made Company Size required and approved the form.

Within a few minutes the pricing page shows the required field. The partner landing page still shows the old version an hour later.

What should the marketer do next?

a) Ask the web team to paste fresh embed code on the pricing page

b) Approve the landing page draft

c) Approve the form once more

d) Clone the form into the partner program as a local form and place the clone on the page

06. An office-furniture manufacturer that sells through dealers has a lifecycle model with a success path running from Known to Customer. It also has Recycled and Disqualified stages for leads that dealers send back. Marketing operations now wants the Success Path Analyzer to show how many leads are recycled each quarter.

Which two statements are true?

(Choose two.)

a) Recycled and Disqualified are detour stages off the green success path

b) Detour stages hold only anonymous visitors who never became known

c) Moving Recycled onto the success path is the recommended way to report on recycle volume

d) The Success Path Analyzer shows every stage in the model, detours included

e) The analyzer will not show Recycled

07. A B2B food-service supplier runs a trade-show program. A campaign meant to set registrants to Registered set 300 of them to Attended instead, and Attended is a success status in this channel. The show has not taken place yet. Before a leadership review this afternoon, the practitioner must make the program's success figures accurate for these 300 people.

Which plan works?

a) Run Change Program Success with success set to false, which also returns their status to Registered

b) Run Change Program Status to Registered, which moves them back to that status and clears success

c) Set success to false with Change Program Success and leave their status at Attended

d) Use Change Data Value on the program status field to write Registered

08. A logistics-software company sends a confirmation email from a trigger campaign whose smart list is Fills Out Form on its demo-request form. The first flow step is Send Email, and the email greets the person with tokens for first name and company. People already in the database see their values correctly. For people submitting the form for the first time, the greeting is often blank, even though the new records show the submitted values a few minutes later.

What change addresses the blank tokens for new people?

a) Give each token a default value so that new people see the value they submitted

b) Add a Wait step first, so the form values land before Send Email

c) Map the form fields to person fields

d) Mark the confirmation email operational so it is held until the new record is fully created

09. A specialty pharmacy distributor runs a weekly recurring batch campaign that emails a payment reminder to accounts whose Account Status is Overdue. Accounts reminded in the first week that are still overdue are not emailed in later weeks, although they still match the smart list and none of them is blocked.

What should the marketer change?

a) Change the recurrence from weekly to daily so the reminder runs more often

b) Remove the Overdue filter and add it again so the smart list recalculates

c) Schedule each week as a separate one-time run

d) Set the batch's qualification rules to every time so reminders repeat

10. The B2B sales team at a consumer electronics retailer keeps seeing a Viewed extended-warranty page Interesting Moment on corporate buyers. Marketing knows of no smart campaign that logs it, but a third-party integration also writes moments into Adobe Marketo Engage through the SOAP API.

How can the practitioner find out what added these moments?

a) Read the moment's entry in the person's activity log, so that the source of each moment is known

b) Look only in the Sales Insight panel, since moments are kept there rather than in the Marketo Engage activity log

c) Open every smart campaign's flow to look for an Interesting Moment step, because the log cannot separate campaign entries from API entries

d) Export Audit Trail to see which user or integration created the moment

Answers:

Question: 01 Answer: b	Question: 02 Answer: a	Question: 03 Answer: d	Question: 04 Answer: c	Question: 05 Answer: b
Question: 06 Answer: a, e	Question: 07 Answer: c	Question: 08 Answer: b	Question: 09 Answer: d	Question: 10 Answer: a

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