01. During a live-streamed presentation, a speaker reads from notes beside the camera and keeps glancing at herself on the preview screen. Viewers comment that she seems disengaged.
What should she do to improve her delivery?
a) Turn off her camera so viewers focus on the slides
b) Speak faster so the presentation feels more energetic
c) Look into the camera lens to make eye contact
d) Read the notes word for word to avoid mistakes
02. A national airline is under heavy criticism after a system outage stranded thousands of passengers. While its team answers complaints, the airline's scheduled promotional posts keep publishing every few hours, including one that asks, "Ready for a smooth getaway?"
Which reputation risk factor does this illustrate?
a) Engaging directly with customers who complain publicly
b) Automated posts that make the brand seem tone-deaf
c) Posting too little content during a period of high attention
d) Using the same visual style across all platforms
03. A retailer's social media account was taken over after an employee typed the account password into a fake login page sent by e-mail. The attackers then posted scam offers to the brand's followers.
Which measures would MOST directly reduce the risk of this happening again?
(Choose two.)
a) Turn on multi-factor authentication for the brand's accounts
b) Train staff to recognize phishing messages and fake login pages
c) Make the account private so only followers can see it
d) Post less often so that attackers notice the account less
04. A customer first saw a brand's Instagram post in March, clicked a Facebook ad in May, and bought the product the day after clicking an X post in June. The company's attribution model gives the X post the most credit, the Facebook ad less and the Instagram post the least.
Which attribution model is the company using?
a) Last-touch
b) Position-based
c) Linear
d) Time-decay
05. A nonprofit's long social media posts get few clicks. Analytics show that most people read only the first line, because feeds shorten longer posts behind a "more" link.
Which optimization would MOST likely help?
a) Lead with the key message and call to action
b) Add more paragraphs so posts look more substantial
c) Post the same text several times a day
d) Remove every link so people stay on the platform
06. A brand is creating social media ads that most of its audience will see while scrolling feeds on their phones.
Which content choices are MOST likely to make effective ads?
(Choose two.)
a) Several calls to action so viewers can choose what to do
b) A strong visual that makes sense at a glance on a small screen
c) A long paragraph explaining every product feature
d) A short message with one clear call to action
07. An online language-learning company has a list of 50,000 current subscribers. It wants to advertise on a social platform to new people who share characteristics with those subscribers but have never interacted with the brand.
Which audience-targeting approach BEST fits this goal?
a) A retargeting audience of people who visited the website
b) An audience made up of the company's current followers
c) A lookalike audience built from the subscriber list
d) A broad audience with no targeting criteria at all
08. A home-improvement chain runs TV and print ads alongside its social media accounts. It wants people who see those ads to continue the conversation on social media, and it wants to measure how many do.
Which approach BEST integrates and measures the two?
a) Stop the TV and print ads and move the whole budget to social media
b) Run the ads unchanged and check total follower counts at year end
c) Post the TV ad on social media without mentioning social media in it
d) Add the handles and a unique, tracked web address to the ads
09. After a product launch, a company collects 200,000 social media posts that mention the product. It wants to know quickly whether reactions are mostly positive or negative, and how that changes day by day.
Which analysis strategy BEST fits this need?
a) Surveying the company's own employees about the launch
b) Automated sentiment analysis of the posts, tracked daily
c) Reading a random sample of 20 posts at the end of the month
d) Counting the total number of posts and nothing else
10. A brand plans to reuse one product video across several platforms, including feeds where videos often autoplay without sound and a stories format that fills a vertical phone screen.
Which adaptations are platform-specific tactics the brand should use?
(Choose two.)
a) Post the identical file and caption everywhere at the same time
b) Add on-screen captions so the video makes sense without sound
c) Produce a vertical version for the full-screen stories format
d) Remove the product name so the video suits any audience