01. A brand wants visitors to sign themselves up for a monthly newsletter from a page the brand does not have to build in its own content management system. The sign-up has to be recorded so that later campaigns can target exactly the people who asked for the newsletter.
How should this be built?
a) A custom action posting each sign-up to an external system that returns it later
b) A landing page whose form records the sign-up against the newsletter subscription list
c) A landing page whose form adds the visitor's address to the allowed list for the sending subdomain
d) An audience of profiles who opened the newsletter promotion email
02. A developer simulates a decision for a test profile against the home page placement. Several personalized offers are live, and the test profile satisfies none of their eligibility rules. The simulation returns no content at all.
Which two causes would produce that result?
(Select two.)
a) Every personalized offer shares the same priority for that placement, leaving the ranking unresolved
b) The fallback offer carries no representation for that placement
c) No capping is configured on the offers, so the decision cannot complete
d) No fallback offer is assigned to the decision, so nothing is left to return once every personalized offer is ruled out
03. A home page has three areas that must each show a different offer from the same catalog in a single render: a hero image, a short text headline and an HTML promotional footer.
How should the placements and the decision be set up?
a) Create one representation per area on each offer and let the ranking strategy pick the area it fills
b) Create one placement for the page and let the ranking strategy return its three highest ranked offers
c) Create one placement per area, each declaring the web channel and the content type that area accepts, and request the decision once for each placement
d) Create one decision per area, all of them sharing a single placement defined for the web channel
04. A push notification promotes one product page inside a retailer's mobile app. Tapping the notification has to open that page directly rather than the application's home screen.
What is configured on the push message to achieve this?
a) The Deeplink on-click behavior, with the URL of the app page entered on the message
b) The Open app on-click behavior, which launches the application that is named in the channel configuration
c) The app surface credentials registered for the mobile platform in Data Collection
d) The push token held on the profile's identity map for the shopper's device
05. A sandbox holds audiences from three sources. Several were built as segment definitions in the Segmentation Service, one arrived as a custom upload from a CSV file, and one was produced by an audience composition workflow.
Which two statements describe how membership on those audiences is maintained?
(Select two.)
a) A custom upload holds the membership that was in the file until another file is uploaded
b) A segment definition is re-evaluated by the Segmentation Service, streaming or on its batch schedule, as profile data changes
c) An audience brought in from outside is refreshed by the default merge policy
d) An audience composition is stored as a query, run against the profile store when a journey reads it
06. A visitor adds a high-value item to the basket. From the next page view in the same browsing session, the personalization on the site must treat them as a member of a high-intent audience, evaluated while the page request is handled rather than after the qualification has propagated.
Which segmentation service meets this requirement?
a) Streaming segmentation, which evaluates as the data arrives and then publishes the result for the next request
b) Batch segmentation, with the audience published to the Edge Network on each scheduled run
c) An audience qualification journey, which enters the profile as soon as it qualifies
d) Edge segmentation, which evaluates the rule at the Edge Network as the request is served
07. An author saves an email whose body contains this block:
{{#each profile.loyalty.tiers as |tier|}} {{tier.name}} {{/if}}
The content check reports an error and the message cannot be activated.
What is wrong?
a) The path must be written in the expression form {%= %} before a helper can read it
b) A block helper has to be closed by a closing tag carrying the same name, so this block must end with {{/each}}
c) An array has to be flattened by a list helper before it can be iterated
d) An alias may only be declared on a conditional block, so as |tier| is invalid here
08. An email sent from a journey has to include an offer chosen for each recipient by decision management.
Where is that decision invoked?
a) In a custom action that calls decisioning and stores the offer on the profile
b) In a decision activity added to the journey canvas before the email
c) In the email content, as a component inserted into the message
d) In the channel surface, which names the decision used by every message it sends
09. An in-app message is live in a published campaign. Its trigger fires on a custom event named cart_abandoned, and the Journey Optimizer SDK extension is installed and configured in the mobile property.
QA installs the app, adds items to the basket, leaves the app and returns several times, and the message never appears.
Which two checks are most likely to identify the cause?
(Select two.)
a) Whether the conditions on the trigger match the data the app actually sends
b) Whether the app dispatches a cart_abandoned event to the SDK at all
c) Whether a cart_abandoned rule-based event is configured under journey events
d) Whether the push token on the test profile is valid for the device the trigger targets
10. Marketing wants to replace the hero banner on an existing product page for a two-week promotion. The page is served by the company's own content management system, the web team cannot schedule a code release inside that window, and the site is already instrumented with the Experience Platform Web SDK.
Which Journey Optimizer capability meets this requirement?
a) An in-app message scoped to the product screen of the retailer's application
b) A content template applied to the product page by the content management system
c) A landing page reproducing the product page with the new banner, published on a delegated subdomain
d) A web campaign whose web surface is that product page, delivering the new banner as a modification of the page as it renders