01. While creating a Data View in CJA, the developer notices that the dataset containing a string dimension has values such as "liverpool", "Liverpool", and "LIVERPOOL". To de-duplicate the rows that have the same value but different cases, which component in Data View would help the developer?
a) Metric deduplication
b) Format
c) Behaviour
d) Attribution
02. In Connection, the Admin while evaluating data ingestion workflow sees some records were skipped. Skipped reason being 'Invalid person ID'. What are the various options they do to fix this issue?
a) Fix any invalid user IDs in your system before ingesting the data.
b) Invalid Person IDs can be ingested and are not skipped
c) Fix and filter out the invalid users later in Data Views and Reporting
d) Use Stitching to populate the undefined or all-zero user IDs with valid user IDs.
03. When creating a Connection in CJA, what are the 4 dataset types that can be used?
a) Event, Classification, Person, Summary
b) Event, Lookup, Profile, Summary
c) Event, Lookup, Person, Summary
d) Event, Classification, Profile, Summary
04. A CJA professional is looking to create a metric to track orders placed on a website. Orders can be tracked by Page Title containing 'confirmation'. How should this metric be configured within the data view?
a) Insert the Page Title schema field into 'Dimensions', set include/exclude values using 'Contains the phrase'.
b) Insert the Confirmation schema field into 'Dimensions', do not set include/exclude values.
c) Insert the Confirmation schema field into 'Metrics', do not set include/exclude values.
d) Insert the Page Title schema field into 'Metrics', set include/exclude values using 'Contains the phrase'.
05. Which of the following statements is true regarding a schema enabled for profile in Adobe Customer Journey Analytics (CJA)?
a) Once you save a schema enabled for profile, it can no longer be disabled for profile.
b) Once a schema is enabled for profile, it can be disabled at any time.
c) A schema enabled for profile can only be modified, but not disabled.
d) A schema enabled for profile can be deleted entirely from the system.
06. CJA developer is tasked with removing the special characters captured in the Page Name field using Derived Fields. Which Adobe function should a CJA developer employ to remove special characters from the Page Name field?
a) Find and Replace
b) Trim
c) RegEx Replace
d) Format String
07. Which of the following statement(s) is/are true about 'Enable rolling data window'?
a) If the checkbox is unchecked, the Adobe Experience Platform data retention setting supersedes the retention period.
b) The admin can define Customer Journey Analytics data retention as a rolling window at the data view level.
c) The admin can define Customer Journey Analytics data retention as a rolling window at the connection level.
d) The data retention applies retroactively to previously processed records
08. Under Customer Journey Analytics interface, a connection with desired datasets has already been established. Admin is in process of creating Data view to enable reporting. Which setting in data view manager controls the type of report as "dimension" or "metric"?
a) Component Type
b) Dataset Type
c) Schema data set type
d) Format
09. An analyst at a marketing firm needs to create a metric that calculates how many distinct recipients opened a recent marketing email. How would an analyst create this metric?
a) Create an event metric; define the metric as emailAction = Open
b) Create a session metric; define the metric as emailAction = Open
c) Create a people metric; define the metric as emailAction = Open
d) Create a calculated metric using deduplication scope set to “session”
10. What are the default names of the 3 containers that are configured for every CJA Data View?
a) User, Session, Event
b) Person, Session, Event
c) Visitor, Visit, Click
d) Visitor, Visit, Hit